Pedro Cedeno
Pedro De Freitas Cedeno is the Founder and CEO of Altitude Fitness Management Group, a subsidiary of its parent company Altitude Fitness, LLC. During the span of his career in the fitness industry, he has worked for 24-Hour Fitness, Equinox, LA Fitness, and Tribeca Health and Wellness. His passion for fitness, people and wellness is what ultimately led to the opening of Altitude Fitness Management Group. After spending many years on both sides of the business, this visionary fitness leader decided to focus on his legacy by putting all people at the center of his passion and purpose.
Coach & Personal Trainer
As a coach and personal trainer, Pedro has worked to help many of his clients achieve their fitness goals. He holds professional certifications from National Council on Strength and Fitness (NCSF), Precision Nutrition (PN), and National Strength and Conditioning Association (NSCA). The most important aspect of being a coach and personal trainer is client retention. Pedro’s client roster included several high-profile clients and several celebrity clients.
Fitness Management
As a fitness manager, Pedro has not only improved the quality of the member guest experience, he has increased club revenue month over month and has developed a team of “Legacy Professionals”. During his last tenure with LA Fitness, he increased revenue in both fitness and personal training by implementing growth and development strategies in all areas of the business. Pedro is exceptional at managing operations, fitness, and personal training.
“The ones who are crazy enough to think they can change the world are usually the ones who do.”
— Steve Jobs